Sightline Payments LLC: Bunch of Zeros

When it comes to gaming-transaction products, one provider stands out as a leader: Sightline Payments. The Las Vegas-headquartered company – helmed by gaming industry veteran Kirk Sanford, a pioneer in payment and marketing solutions – offers a suite of cash-access and ticket-redemption products at lower pricing and higher quality than other providers of its kind. Those in the market for new gaming-transaction products should consider these five reasons to choose Sightline Payments:

1. Experience – Sightline Payments has more combined experience in the gaming industry than its competitors. Kirk Sanford serves as the company’s chief executive officer. Prior to founding Sightline Payments, he was the chief executive officer, president and director of Global Cash Access Inc., where he led the company from startup to $650 million in annualized revenue, earning a spot on Business Week’s Top 100 CEOs Under 40 list. He runs the company with executive vice president of business development Tom Sears, who prior to joining Sightline Payments spent 20 years developing a diverse resume within the gaming industry. Most recently, he was senior vice president of leading ticket-redemption provider NRT. Also working with Kirk Sanford and Tom Sears is executive vice president of sales Diran Kludjian, who has more than 30 years of experience in the gaming industry, including time with Sanford at Global Cash Access in a similar role.

2. High-Quality Products – Sightline Payment’s suite of cash-access and ticket-redemption solutions includes SmartBox ATM3X software. This integrated software allows patrons who have exceeded daily withdrawal limits to receive a pinless credit- or debit-cash advance, and it offers ticket-redemption, bill-breaking and check-cashing services through NCR ATM devices and Glory SK-100A kiosks. Sightline Payments, in partnership with Certegy, also provides a check-warranty product that results in more checks accepted and more money spent on the casino floor. And, its cash-advance kiosks reduce the number of call-referral transactions and turndowns in casinos and they are the only provider with the most patron-friendly touchscreen interface. Finally, the smartly-intuitive SmartStation developed by Sightline Payments integrates the full-suite of products, services and customer data, allowing cage personal to be faster and more efficient when performing transactions.

3. Lower Pricing – The check-warranty relationship with Certegy is just one example of the smart partnerships Sightline Payments LLC develops in order to maintain lower overhead than competitors. Kirk Sanford and his team prefer to efficiently deliver solutions and pass savings onto clients.

4. Reliability, Security & Access – Sightline Payment’s products and services are backed multiple data centers running fully redundant hardware with multiple, high-speed and direct connections to bank networks to help achieve Sightline’s goal of zero downtime. Network partners are regularly audited for full compliance with SAS Type II and the PCI data security standards, ensuring the protection of sensitive cardholder information. The Sightline Payments call center is available to deal with any issues 24 hours a day, seven days a week, 365 days a year.

5. Innovation – Kirk Sanford and his team are constantly exploring and developing new technologies and partnerships to raise the quality level of its products and find lower-cost solutions for its clients.