Cashless Revolution
Loyalty Card Plus Prepaid is an innovative payment solution created by Sightline Payments, in collaboration with Vantiv and Discover, which creates a prepaid card for the gaming industry's more than 37 million casino loyalty cardholders.
For gaming purposes, cardholders can transfer funds in real-time utilizing Sightline's proprietary closed-loop SPAN network, to and from accounts for use at slots, table games, race and sports books, social gaming sites and i-gaming sites (subject to jurisdictional approval).
Using the open-loop general-purpose reloadable prepaid card, which runs on the Discover network, cardholders can make cash withdrawals (including ATM) or purchases within or outside the casino property for travel, dining, hotel and other transactions at locations everywhere Discover is accepted.
Cardholders can prefund their prepaid account online, through their mobile phone or by loading funds at the casino with cash, jackpot payouts, and numerous other ways, including TITO tickets.
"LCP creates one account for everything, whether for physical and virtual gaming or purchases on and off casino property," says Kirk Sanford, CEO of Sightline Interactive, a wholly owned subsidiary of Sightline Payments. "From a responsible gaming perspective, it's not a new way to get more cash, but rather a more safe and less costly way to obtain, hold and manage cash for a patron's gaming entertainment."
Operators can fully customize every detail of their prepaid card programs by leveraging their own brand and unique marketing tools. Benefits include a reduction in cash, multiple new income opportunities, and invaluable consumer spending data outside of the casino.
For more information, visit the company's website at www.sightlinepayments.com.
Discover and the Discover acceptance mark are service marks used by Sutton Bank under license from Discover Financial Services.
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5 Reasons to Choose Our Award Winning Solutions
When it comes to gaming-transaction payment products, one provider stands out as a leader: Sightline Payments. The Las Vegas-headquartered company – helmed by gaming industry veteran Kirk Sanford, a pioneer in payment and marketing solutions. Those in the market for new gaming-transaction products should consider these five reasons to choose Sightline Payments:
1. Experience – Sightline Payments has more combined experience in the gaming industry than its competitors. Kirk Sanford serves as the company’s chief executive officer. Prior to founding Sightline Payments, he was the chief executive officer, president and director of Global Cash Access Inc., where he led the company from startup to $650 million in annualized revenue, earning a spot on Business Week’s Top 100 CEOs Under 40 list. He runs the company with CFO and EVP Harry Hagerty, EVP of Business Development Tom Sears, EVP of Sales Diran Kludjian, and Omer Satter EVP of Prepaid Solutions.
2. High-Quality Products – Sightline Payment’s suite of prepaid card, cash-access and ticket-redemption solutions includes Loyalty card Plus, ATM3X, and Redemption7X software. This integrated software allows patrons who have exceeded daily withdrawal limits to receive a pinless credit- or debit-cash advance, and it offers ticket-redemption, bill-breaking and check-cashing services through NCR ATM devices and Glory or NRT kiosks. Sightline Payments, in partnership with Vantiv, also provides the most complete offering of merchant processing solutions. Finally, the smartly-intuitive SmartStation developed by Sightline Payments integrates the full-suite of products, services and customer data, allowing cage personal to be faster and more efficient when performing transactions.
3. Lower Pricing – The partnership with Vantiv is just one example of the smart partnerships Sightline Payments develops in order to maintain lower overhead than competitors. Kirk Sanford and his team prefer to efficiently deliver solutions and pass savings onto clients.
4. Reliability and Security – Sightline Payment’s products and services are backed multiple data centers running fully redundant hardware with multiple, high-speed and direct connections to bank networks to help achieve Sightline’s goal of zero downtime. Network partners are regularly audited for full compliance with SAS Type II and the PCI data security standards, ensuring the protection of sensitive cardholder information. The Sightline Payments call center is available to deal with any issues 24 hours a day, seven days a week, 365 days a year.
5. Innovation – The Sighthline team is constantly exploring and developing new technologies and partnerships to raise the quality level of its products and find lower-cost solutions for its clients.